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Background

With 20 years of experience across education, gaming, publishing, and retail, I’ve had the privilege of working with companies of all sizes, from small independents to global enterprises. This journey has taken me from building apps to establishing entire design departments to support new digital learning platforms. I thrive on tackling challenges head-on!

Currently, I’m a Design Lead at Preqin (a company dealing with FinTech data), where I have the pleasure of managing the Company Intelligence; Design System; Environmental, Social, Governance (ESG); Insights; Service Provider and Web teams.

My Design Philosophy

My goal on every project? Deliver an exceptional customer experience while aligning with business objectives. With a deep understanding of design’s many facets, I adapt the process to fit each client’s unique needs, ensuring solutions that not only solve today’s problems but scale for tomorrow’s growth.

Outside of Work

Creative thinker, film fanatic, coffee devotee, passionate cook, avid photographer and traveler. You’ll often find me experimenting with Italian and Mediterranean dishes or sipping a perfectly brewed coffee. I love exploring new places, this year I’ve a couple of trips to Dublin, a UX related trip to San Francisco and finishing with a couple of weeks in Korea. The aim for 2025 is hit some warmer destinations. When I’m not cooking or traveling, I’m lacing up my running shoes for anything from a quick jog to a half marathon.

What’s Next?

Working on my AI skills and learning Python to see what I can build. I’m also tinkering with a gravel bike, coming up with a plan for my next trip and potentially doing a Tough Mudder.

Feedback from colleagues and clients

I found William’s leadership inspirational. He was able to build a team of creative people from different backgrounds and create a spirit of collaboration and teamwork.

He is supportive, positive and able to get the best out of everyone who works with him. He never stops pushing for innovation and process improvements.

Definitely one of the best team leaders I’ve worked with.

Annalisa Premoli

I worked with William nearly a year ago when he was looking for new UX Design position. Working with William was exceptionally easy and pleasant. There are times when working with someone for the first time you don’t always see eye to eye, however with William due to his personality and excellent skill set it was a smooth process. The client loved him and together we managed to secure him a new role in less than a month. I would happily work with William again and any client would be lucky to have him on their team!

William is a fantastic architect and an all-round nice chap! From a recruitment perspective, he was very easy to deal with, is honest, reliable and professional and I would happily put him in front of any client requiring his diverse skill set. Highly Recommended!!

Richard Yeoman
SCC

I managed Will for 2.5 years at Macmillan Education. He managed Design and was responsible for all design output from that department. Will was conscientious, hard working and a well-respected team leader. He pro-actively refined and improved our working processes and is a ‘safe pair of hands’ that would add value to any organisation.

William was one of my managers during his role as Head of Design at Macmillan Education. He was one of those special managers who, along with being very good at his job and in being an inspiring leader, cared about the people he worked with. This latter point can often be overlooked by companies in terms of its importance, but in my experience, creates an atmosphere where teamwork increases, people help each other out, go above and beyond to get things done, and actually enjoying being in the workplace.

I count myself lucky to have worked with him, and believe anyone else would feel the same.

Michael Goldrei

I have been working with Will for over two years and during that time he has been influential in delivering sustainable, successful mobile products both for the OCC and for our associated international partners.

Will’s commitment to understanding our business objectives, delivering a product on brief and first to market was key to the success of our fledgling mobile strategy. Excellent project management, sound market analysis, product knowledge and iPhone development are Will’s forte.

Most of all Will’s reliability and assurance shines through making him our mobile developer/advisor of choice for the OCC.

I worked with Will on a daily basis, with him as my main client-contact. I found him to be concise, knowledgeable anddependable. A pleasure to work with and for. A friendly and communicative customer, who I enjoyed helping out very much. Highly recommended as a Project/Product Manager.

Dale Nicholson
Freelance
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