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Design in fintech

Experience Design

Translating complex business goals into seamless, human-centred experiences. From discovery to delivery, aligning product strategy with user needs to create intuitive, scalable digital products.

Product & Service Design

Two decades shaping digital products across finance, automotive, education, and retail — building iOS apps, responsive platforms, and design systems that balance innovation with measurable outcomes.

Design Leadership

Driving creative direction and cross-functional collaboration to bring ideas to life. Leading teams, defining vision, and promoting design excellence that connects user value with business growth.

Latest portfolio entries

Abstract image for fintech data firm Preqin

Protected: Building personas for Company Intelligence

No personas, just data. So I built Preqin’s first data-informed user framework, turning data into real customer stories used across the business.

Abstract image for fintech data firm Preqin

Protected: Company Intelligence – Employee Data

Revealed that analysts were using people data — not just financials — to identify opportunities, transforming how Company Intelligence analysed companies.

Abstract image for fintech data firm Preqin

Protected: Company Intelligence – Overview

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